If you are a "professional" network marketer, this is probably one of the most important articles that you will read this year. Please notice the emphasis on the word "professional."

I'm not talking to people that are in illegitimate businesses or money games. I'm talking to real people with real businesses that are trying to find a better way to make it happen.

Basically, there are two groups of people in network marketing when it comes to the business side of things.

Group #1: People that are making money.
Group #2: People that are not making any money.

So, which group are you in? It really doesn't matter how much money you are making as long as you are happy with that amount. What's more important is whether or not you are effectively growing your business to your satisfaction, or are you spinning your wheels and wasting time.

Here is the greatest problem faced by those that want to start a home business--more specifically, a network marketing type of business...

They simply do not accept the fact that it requires a certain amount of skills to be successful. You must learn new skills to succeed in virtually every business or endeavor you pursue in life, so why not in this business? Well, it's generally because you have been misled or tricked into believing that someone is going to do it for you, or that all you have to do is join and tell everyone that you know about your business. You may have been told things like:

* We will give you massive spillover
* Just make a list of everyone you have ever known
* Call your family and friends and tell them about your product or service
* Contact 100 people a day and it will happen for you
* Don't waste time with people that sound non-energetic
* Stick business cards in all the bookstore's magazines

I can go on and on with the techniques that are taught. Unfortunately, you will be hard pressed to find a majority of people that can verify that these things have actually worked for them. Instead, you will find a pile of beat up, run down, entrepreneurs searching for a real way to build this business.

All of them are asking the same basic question... "How do I succeed in this business?"

Face the realization that you must build your skills to succeed in almost anything and that same mindset definitely applies to building a successful home business. Start off with some of these basics:

* Develop the habit of reading and learning regularly
* Sharpen your skills in building relationships with people
* Study the basics of cost effective marketing
* Understand that network marketing is NOT a sales business
* Realize that 92% of the population does not want to be sold
* Get yourself a mentor.

The network marketing industry is one of the best kept secrets on the planet. Unfortunately, there are many people that fail to realize the importance of developing new skills to be successful. There is an even greater number of people out there that recognize this and will use your lack of skills for their personal gain.

Times are changing. More and more entrepreneurs are starting to become educated as to the potential of this great industry but it all starts with you. If you really want to be successful and earn a repeating monthly income, take the time to invest in yourself ,and do it right.

As I like to say..."just because a path is well worn, it doesn't mean that it's the right path." Often, there is a better way.

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