With the a little knowledge of color theory and some experimentation, color can be powerful tool. The proper reactions to color from the users of a site can help in such things as brand confidence, and sales.

What is color?
Color is light waves of different wavelengths. When you look at objects you see light reflected from those the object. The human eye and brain together translate light into color. Light receptors within the eye transmit messages to the brain, which produces the sensations of color. Our eyes have the ability to distinguish between hundreds of bands of wavelengths or colors.

Effects of color.
Color has effect on our emotions and behavior. How we react to colors can be led by a number factors including a combination of biological, physiological, psychological, social and cultural factors. Below I've listed some popular colors with a brief description of how people might feel when seeing them.

-Blue
Blue is one of the most popular colors. To most American consumers blue is their favorite color. Blue relaxes our nervous system. It has a crucial effect on the mind and can cause people to be more thoughtful, which is the opposite reaction as red.

-Green
Green is the easiest color on the eye and can improve vision. It is a calming color and has a neutral effect on the human nervous system. The "green rooms" are designed for people who are waiting to appear on TV to sit and relax. Green is also a popular color in hospitals because it relaxes patients.

-Black
Black is a controversial color. On one hand, it is associated with demonic, devilish behavior and on the other hand, power and trustworthiness. It call also mean despair and mourning as well as evil and criminal And on the other hand, constancy, prudence and wisdom.

-White
White stands for purity and innocence. In most of the western societies, brides wear white to represent innocence and purity. It also represents cleanliness. Doctors and nurses wear white to indicate sterility.

-Purple
Purple is a rare color in nature. In ancient times, people used a certain species to create purple dyes. Some people like purple decorations for its luxurious and artistic look. To others, however, it just looks artificial.

-Red & Orange
Be careful when using red or orange on your website. Deeper reds look classy and need a touch of black within them to soothe the glare. Using a border effect could work, or as a relief to clean whites. Red is extremely authoritative. It should only be used as an accent not as a background.

-Yellow
Yellow the pure bright lemon yellow is the most eye-fatiguing color. Light is reflected by this bright color, resulting in excessive stimulation of the eyes, causing eye irritation. It also speeds metabolism.

Marketing Color
Color is one of the most important things to consider when designing websites. Many psychologists suggested that color impression can account for 60% of the acceptance or rejection of that product or service. You can not escape color, It is everywhere. What make a person feel one way or another when seeing a certain color, and can a websites color influence there visitors into making a purchase? It all depends on the product or service being offered.

Color can be a powerful means of setting emotion, which can be the real driving force behind decision making. It is hard to define an exact science for color psychology it is subjective, both at a personal and cultural level. Research shows that you have between 10 to 20 seconds maximum to entice a potential customer to stay on your site. When you walk into a store, or even peer into it from outside, think about how the general tone of its overall appearance effects you. Visual appeal is your first weapon, use it wisely.

So what colors should use? That all depends on the products and service you are offering as well as the target audience. The color Pink probably won't work for a website selling skateboards and the color black probably won't work well with a site selling baby carriages.

Summary
With the a little knowledge of color theory and some experimentation, color can be powerful tool. The proper reactions to color from the users of a site can help in such things as brand confidence, and sales. A well-planned color scheme can be the difference between a average website and a great website, as well as the difference between a great site and an unusable site. By not using colors intelligently, you are limiting your professional capabilities as well as the quality of the sites you produce

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