Reciprocal Link Exchange Trading Tips

One of the main reason why webmaster have a Reciprocal Link Exchange page to exchange links with other site is to IMPROVE their site ranking from Search Engine.  However, many are MISTAKEN that having lots of links pointing to their site will mean that their site will have a higher ranking. 

Reciprocal Link Exchange or Link Trading is about QUALITY not Quantity.  You must target RELEVANT site and don't link with site that the Contents are not relevant to yours as you will be wasting your precious time.

Take time to think about the Phrases of KEYWORDS that users are likely to used when they do a search.  Put this KEYWORDS in the Hyper Text Links and used it consistently in your Reciprocal Link Exchange campaign.

What is Back Linking?
Back Linking refers to links pointing back to your site from articles you have written for ezine, enewsletter, forums, blog, guest book etc. 

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How to Approach Potential Link Exchange Partners
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