1. Tell people what their friends or family might say as a result of them of learning what's in your e-zine. People care about what other people think of them

2. Give away a free follow-up autoresponder course. Publish your e-zine ad in each lesson. The more people see it, the higher the chance they'll subscribe.

3. Offer your potential customers a discount on a particular product you sell if they subscribe to your free e-zine.

4. Give other businesses permission to give a free subscription to your e-zine as a bonus for a product they sell.

5. Ask your potential subscribers questions that'll persuade them to subscribe like: "Would you like to be able to retire before you're 40?"

6. Write your e-zine's ad to sound like it is common sense to subscribe. For example: "Everyone knows you have to..."

7. Assume people are going to instantly subscribe to your e-zine. For example: "Dear Healthy Subscriber" They will want to subscribe in order to feel healthy.

8. Allow your subscribers to collect stuff from each issue of your e-zine. It could be ebooks or software. They'll tell others and those people will subscribe.

9. Show your potential subscribers a sample issue of your e-zine. Black out some of the important info; this will make them more curious & subscribe

10. Make people feel like it's their idea to subscribe, they will be less hesitant. Tell them in your ad "You are making a smart decision for subscribing".

11. Try to always address the subscriber as you would want to be addressed. Keep promises to minimum but always keep them. Remember your building a list of friends here. Most people are insulted at "Would you like to make $700,000 in the next 6 months?"

"Act as though and it shall be"
-- Bible