Educational Based Marketing Helps Businesses Double Sales

Announcing…New Global Marketing Revolution Changes How Business Gets Done

California Business Advisor helps companies in over 22 countries spread message and reshapes their customer’s buying criteria!

On one side are customers who have real problems. On the other side are companies struggling to reach customers and survive in a global marketplace. In the middle is a new marketing concept called Education Based Marketing that bridges the gap.

All the ways you market and sell are going to change. Those who do not adapt, will not survive. That’s the bad news. The good news is that the FIRST to adapt will own the future.

The fact is that most marketing and sales efforts are not very well developed. They are tactical and what author Chet Holmes would call: “in-your-face-marketing.” Basically your marketing says: “Here’s my product, want to buy it?” That’s fairly in-your-face.”

Those methods worked fine for a simpler era. But our lives have become more complex, requiring marketers and sales executives to rise to these complexities and lead the way with bold approaches that attract bigger audiences and close a high percentage of prospects.

31 year old Chicago- based entrepreneur Robert Smith, increased sales by 211% using these techniques. “When I started my business, I made the same dumb mistakes most new business owners make. I talked about what my company does and our expertise and as a result, my sales suffered and I almost went bankrupt. Then, a few years ago I heard about a powerful yet uncommon marketing strategy developed by Chet Holmes. Since then I’ve built the largest multi-cultural PR firm in Northern Illinois.”

This profound marketing and sales method is what Chet Holmes calls: “Educational Based Marketing™.” What this means is that you offer your potential audience the opportunity to learn something critical to their success, dire even. If you try to SELL your product or service you may attract a tiny percentage of the folks who are “buying right now.” That’s always a much smaller number than the folks who might buy if you got them to learn more about you using some non-threatening method.

Holmes’ company, Jordan Productions, teaches you to offer critical information of great value to your prospects, and you’ll attract nine times more prospects than if you offer to sell them your product or service.

This magical formula dramatically increases the response to every marketing offer you already make (your ads, your website, your sales calls, your direct mail—ALL will work better using this fantastic marketing and sales approach that is reshaping commerce in 22 countries).

Educational Based Marketing means that instead of “selling” you “educate.” As Holmes explains: “There’s a formula for it but it works really well.” One of the largest industrial manufacturers started using this technique to try to get more appointments. They followed Holmes advice to the letter. The first offer they made: That of a free market education on “The Five Most Dangerous Trends Facing Manufacturers,” was so successful it turned the company from loss to profit. They offered this “free education” to 100 top manufacturers and 54 took the offer. “It was astonishing,” states Holmes, “they got in to see clients at high levels with amazing success. Anyone else getting a 54% response rate to their offers lately?”

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