Building up your own email list can be your lifeline in the process of internet marketing. Here are some recommendation you might want to consider to help you build a massive lifeline that can sustain your business for many years to come.

There are unlimited numbers of people everyday searching the internet for answers to problems. If you want to be a successful internet marketer, all you have to do is get your product or website in front of a portion of these people and offer a solution to their problems.

How are you going to find all these people with these problems? Do Market Research as proper market research will dig up for you a market that is hungry for your information. After that it'll be your job to supply the answers to these problems with your product or service. Never be lazy in this endeavor and go find that school of hungry fish.

When looking into a niche, look for one with longevity problem. Depending on how you are you going to approach your marketing, consider if your intended product will serve a long time problem or just a short term fad?

To give you an example of a short term problem, for those of you old enough to remember, some people made a quick buck off of "pet rocks." This is just an example of a short term problem. (I'm not sure what the problem was maybe it is too much money they didn't know what to do with) but people got in, made their money, and moved on to the next fad.

An example of a long term problem would be more along the line of crafts and hobbies. If you are building your list in this niche, you could have a useful list for a much longer period of time, with many opportunities to cross sell other products.

From my opinion, the 2nd scenario would be much more practical in the long run. You just have to do the work one time and you get to reap the benefits for a good while. Doesn't it make sense?

Another major consideration is to decide what types of market you should enter centers on your market demographics in terms of spending power. Determine who are going to be buying your product or service, and do they have the expendable income in order to put it out on your product? 

You may think that this sounds like a lot of work. Yes, it is. But if you are determined enough to work from home, you need to be willing to put in the time and effort to make your efforts successful. This is just only a small portion of what you will need to do in order to start building a list. These steps need to be taken seriously if you truly plan on being successful in your pursuit to work at home.

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